We are seeking a Product Marketing Lead to design and execute our government marketplace's email marketing strategy.
Our ideal candidate has successfully developed high-impact email marketing campaigns and programs to help position e-commerce marketplaces, software products or brands, to increase awareness and generate user adoption.
The Product Marketing Lead should also have good experience in complementary marketing channels and be able to build professional marketing assets from scratch.
- Design and execute our government marketplace's email marketing strategy, its elements, and calendar implementation
- Create and implement standardized marketing communications for existing and prospective government buyers and vendors
- Create relevant and engaging digital content for our target audiences, including visuals, infographics and videos
- Research complementary digital marketing channels to reinforce our marketplace positioning and increase its visibility
- Oversee branding coherence across our digital assets
- Proven experience in email marketing and in digital products' positioning
- Excellent written communication and copywriting skills
- Ability to create marketing assets, and illustrate ideas and concepts
- Good understanding of marketing data analytics tools
- Experience marketing in a B2B or B2G SaaS environment
- Highly organized, self-starter with attention to detail
- Ability to work with agile teams remotely
- Entrepreneurial spirit and creative mindset